Here are three signs of talking to yourself, instead of the customer: generalities, techo-babble, and hype.
1. Generalities
Generalities do NOT have your attention, and, therefore, no one gives attention. If you have say something, and the client answers, “Oh that's nice." They not listening. They are thinking they had for lunch, they bunions hurt … not what you want to hear.
Generalities are words and phrases that is good for the office, not for the general. If the words you use are not directly to anyone, who will respond? “I hate the paper.” Or you could reply this generality, “If you did not have papers, you will not a job.”
Did you lean closer to the seller to hear more? For example, "I am an businessperson." Instead, “I used to get a headache that hurt you thought you will die. So, I have a medicine that stops all headaches.” (Might be hype, too.)
Did you hear anything that caused you to perk up your ears? Or "I am a internet tech."
Instead, “When your website go dead, well, I fix the dead websites.”
And you moved right on to something else more relevant, like "What's for lunch?"
Techno-babble is jargon, or "shop-talk". Like "patented, scientifically proven nutraceuticals". They're words a 13-year old would not understand. How many of you would go to a store and say, "I want a proven, unique, patented nutraceutical, please?"
Doctors, and MLM distributors, are techno-babblers. Names of diseases are techno-babble, unless the hearer has the same techno-babble. Instead, give the symptoms of how you feel.
After using the symptoms, then use the techno-babble term of the disease. For example, most people don't know what fibromyalgia is or feels like. They might identify, though, with achy muscles and being too tired to get out of bed.
3. Hype
I know you has any intention of using hype. But what if you don't know you're doing it?
If it is unbelievable, it is un-believe. Unbelievable claims, that sound inflated, excessive or extravagant. Watch your client has “un-believe” written on his face.
Hype is believable for a person story, unless the product sells. Say you feel like, “You got your life back after taking your product.” You can say anything you want to anyone, and it won't be perceived as hype because you're not making any money on it. This is like recommending a restaurant you don't own. However, once you decide to go into business and sell the product, the same things you said before now come across as hype.
"Used."
"Manipulated."
"Lied to."
"They didn't really care about me. They just wanted to sell me their product."
If you don't mention up front that you are marketing the product, when they finally find out, everything you said about its wonders will come into question. Even if everything you said were true, the truth is suddenly suspect.
I talk about my products, and it seems like a hype. My son-in-law mother was listening to me as “hype” … until I said “you have not pay until you use the RedOx machine, with some health has shown improvement.” She said, “Well, you mean that I will not pay any money until I am satisfactory.”
I have a suitable hype for my products. RedOx triple conditioned water machines, do not pay any money at least until one month (six weeks). When using a RedOx machine, you know the machine is good, before you buy.
I make RedOx triple water conditioners and I also sell Nutrilite’ concentrated plants. I was a Nutrilite Nutrition distributor for 17 years. All Nutrilite removes the hazard of “trying” a product. Everything Nutrlite sells is has a one guarantee … your personal satisfactory. Nutrilite has every products (about 250 products) as a prepaid returned. If you are not satisfied, you give send pre-paid form and on a box and give it to the postal carrier.
Now the Nutrilite is with RedOx machines. Nutrilite removes all wood material and water of the plants. All RedOx replaces the water on all Nutrilite “green of the plants.”
